Nerding out on Storytelling
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Big Data vs Big Stories
Data simply informs us. But stories invite us to action.
Apr 17, 2021
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Shobhit Dixit
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Big Data vs Big Stories
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October 2020
Why does storytelling work?
Here's the science behind it.
Oct 2, 2020
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Shobhit Dixit
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Why does storytelling work?
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September 2020
The future of brand storytelling lies in empathy
Brand storytelling invokes a special connection with consumers and delivers memorable and noteworthy experiences.
Sep 30, 2020
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Shobhit Dixit
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The future of brand storytelling lies in empathy
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Humans cheer for authenticity. Brands should too.
When a character in a story isn’t afraid to showcase their emotions, laying it bare and vulnerable in front of us – we have no option but to empathise…
Sep 21, 2020
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Shobhit Dixit
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Humans cheer for authenticity. Brands should too.
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Only Storytelling can set you apart in the 21st century
And you need a head start in it!
Sep 21, 2020
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Shobhit Dixit
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Only Storytelling can set you apart in the 21st century
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